Target Audience Analysis

Young Adults (Ages 18-25)

• Preferences: Enjoy contemporary and speculative fiction, fantasy, romance, and YA novels. Themes of identity, self-discovery, and complex relationships resonate strongly.
• Reading Habits: Highly active on TikTok and Instagram, prefer e-books and audiobooks.

Adults (Ages 26-40)

• Preferences: Favour thrillers, romance, contemporary fiction, and fantasy. Interests include well-developed characters and intricate plots.
• Reading Habits: Use e-readers, subscribe to Kindle Unlimited, engage with online book communities, follow reviews on Goodreads and Amazon.

Older Adults (Ages 41+)

• Preferences: Prefer historical fiction, mysteries, and literary fiction. Appreciate detailed storytelling and complex character studies.
• Reading Habits: Prefer physical books and audiobooks, follow book reviews in newspapers and literary magazines.

Plot Adaptations

1. Strong and Relevant Themes
   • Identity and Self-Discovery: Central to the story, focusing on Courtney’s journey with his gender identity.
   • Complex Family Dynamics: Highlight evolving relationships between Courtney, Jane, and Tina, emphasising both challenges and beauty of non-traditional family structures.
   • Personal Growth and Resilience: Show each character overcoming personal and relational obstacles, resonating across all age groups.
2. Engaging and Varied Plot Structure
   • Multiple Perspectives: Use multiple viewpoints for a richer narrative.
   • Non-Linear Storytelling: Gradually reveal key information and backstories.
   • Subplots and Layers: Introduce subplots exploring secondary characters and issues, adding depth and maintaining engagement.

Character Adaptations

1. Diverse and Relatable Characters
   • Courtney Merrill: Develop as a complex character navigating his identity, showing professional competence, personal struggles, and moments of vulnerability.
   • Jane Merrill: Portray as a supportive yet independent partner, highlighting her career as a psychologist and her journey of understanding and acceptance.
   • Tina: Ensure multi-dimensional portrayal, exploring her experiences as a mother, her relationship dynamics, and her professional life.
2. Realistic and Varied Relationships
   • Supportive Networks: Showcase a network of supportive friends and colleagues for each character.
   • Conflict and Resolution: Introduce realistic conflicts and provide satisfying resolutions, highlighting growth and understanding.
3. Authentic Dialogue and Tone
   • Reflective and Thoughtful: Ensure dialogue reflects characters’ backgrounds and experiences.
   • Empathy and Understanding: Characters should communicate with empathy and understanding, especially on sensitive topics.

Personalising Content for Different Audiences

Young Adults

• Interactive Elements: Incorporate social media posts or text messages within the narrative.