Here’s a comprehensive, full-scale marketing plan for the announcement and launch of Through Their Eyes: A Journey of Two Worlds. This plan will cover everything from pre-launch to post-launch and includes a detailed breakdown of individual tasks and team roles. The approach is designed to reflect the strategies used by expert publishers in the market.
Book Marketing Plan: Through Their Eyes: A Journey of Two Worlds
Author: Billy MacLeod MBE
Market: Historical Fiction, Contemporary Fiction with Socio-Political Themes
Primary Audience: Readers of historical fiction, socio-political themes, and youth coming-of-age stories
Launch Date: 1st December 2024
Objective
The objective of this plan is to generate maximum visibility, excitement, and sales for the book, while establishing a long-term strategy for sustained reader engagement and reviews.
Key Roles and Responsibilities
Team Members:
- Project Manager (PM): Coordinates all aspects of the marketing plan and ensures deadlines are met.
- Content & Social Media Manager: Develops and executes the social media strategy, creating engaging content.
- Email Marketing Specialist: Handles all email communication, automation, and segmentation of mailing lists.
- Public Relations (PR) Manager: Manages outreach to media, influencers, and bloggers. Coordinates any interviews or articles.
- Advertising Manager: Sets up and manages paid ad campaigns across Amazon, social media, and Google.
- Website & Analytics Specialist: Monitors analytics, conversion rates, and website performance. Manages the author's website and SEO.
Pre-Launch Phase (6-8 Weeks Before Launch)